MADONNA the Chameleon

Strategic leadership can be looked at in different ways...
According to Lynch 2009 ' starategic leadership is the ability to shape the organisations decisions and deliver high value over time, not only personally but also by inspiring and managing others in the organisation' 
Looking at Phyl Johnson's, strategy explorers: Madonna: "the reigning queen of pop?" Madonna has managed to sustain her success in a Competitive industry for a long time by adopting different tactics, I think her best attribute is 'the chameleon tactic'. 
For someone who has been in the music industry since the 80's till now, she has adapted to the different trends, cultures and lifestyles that the music industry has given birth to, after all, she is one of the 'mothers' in the industry. 
She has the ability to drag her old audience along with her to a new place..for example featuring with Justin Timberlake. This kind of music helps her keep her old followers and potentially creates new ones. 
Always in the media
The Business minded Madonna has had 18 albums and also had multiple sell-out tours which helped increase her revenue, in addition to that, she has had major roles in 6 films. 
She has a very Versatile characteristic which she depicts by changing or featuring with different artists. She does this by easily adapting various music genres, eg pop, techno, trashy pop, ballads, dance music fusion, acid rock, electro-pop urban etc. 
I could safely say she has the ability to Forecast the entertainment industry and divulge into different sectors in the industry when the time comes. 
Experience has given her the advantage of staying marketable throughout her career. 
Madonnas Focused drive and determination has also aided her in her career as she doesn't have a 'give-up' attitude. Other artistes in her age group have retired or handed-in-the-towel whilst she still pushes on. 
Madonnas strategy could be related to Miyamoto Musashis' saying that 'in strategy it is important to see distant things as if they were close and to take a distanced view of close things' with her forecast abilities.
Madonna's strategic leadership could be easily compared to the NHS and CARREFOUR for a number of reasons, 1. It could be argued that its easier to manage an individual than an organisation. 2. Depending on what/who is being 'managed' 
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